About Us

Jessica Softley


Jessica Softley is an experienced business professional with proven knowledge of business development, project management, and risk management. She earned her undergraduate from Arizona State University, B.S Global Business Management, May 2005, and her masters from Grand Canyon University, MBA Emphasis in Project Management, October 2020. Jessica is also a certified SAFe® 4.5 Product Owner/Product Manager (POPM) and Certified Project Manager (CPM). Her organizational duties have included leadership, business planning, risk and compliance, and research and development.

Kristin Howard


Kristin Howard is a survivor of human trafficking and domestic violence. She gained her AA in General Art Studies from the College of Southern Nevada in July 2017. She is currently a senior at Arizona State University earning her undergraduate degree in Women and Gender Studies with a minor in Women’s Philosophy. Kristin has over 10 years of experience working in the field of behavioral health.  She is a self-published author of “Do You Really Wanna Know?: The True Story of Redemption” released in May 2018, and is an inspirational speaker and panelist.

The Journey

First Planning Meeting

November 2019

  • First Planning Meeting

January 2020

  • Founder, Kristin Howard, had the privilege to be the honored guest speaker at Danny’s Safe Place launch party
Graphic for Stop Traffic

January 2020

  • Fundraising Sponsors for Stop Traffic Walk
TribeAZ Owners

July 2020

  • TribeAZ is registered with the state and set up for funding

April 2021

  • The Charitable Charm by Janice’s Women’s Center, fundraising event to support homeless women and women suffering from domestic violence

April 2021

  • Founder, Kristin Howard, is the guest on Victoria Roland’s podcast, Unseen, The Trafficked Truth

First Annual 2021 Charity Gold Tournament

  • Huge shout out to Dave Gill, owner of Tim Finnegan’s

Continuous Learning

  • Knowledge is Power

DCF Stop the Traffic Walk 2022

  • There is a community of support against sex trafficking

Get in Touch

Send us a message and we’ll get back to you as soon as possible.

10052 W Villa Chula
Peoria, AZ. 85383

P: (623)523-1963